The first step in any improvement change is to know where you are going. It's called the vision or direction or success outcome.No matter what you call it, it is what the end (when it's accomplished) looks like. This end needs to be defined with as much specificity so others can understand the desired improvement change. As a part of this definition, a business case rationale needs to be simply laid out. Why are we doing this, how does it contribute to the company goals, what's our investment, what does the company and stakeholders receive (returns), and what are the risks? Both these are important tools for prioritizing with other strategies and will be paramount to the engagement process.